Sat, 26 May 2012
Most physicians graduate medical school, or later from our residencies, our heads and hearts filled with idealistic aspirations. We carry internal visions of what we hope to do with this hard-earned degree ... make a difference, do special work, earn the respect of our colleagues and love of our grateful patients...
What we didn't expect was how hard it would be to face the realities of starting a practice, developing our own following of patients or physician referrals, and making a living.
This shock was no different for Jeffrey Hartog MD - a South-African born plastic surgeon who started his career training as a dentist (we discovered we were classmates in South Africa for the one year that dentists and medical students trained together!) and went on to retrain several times as a maxillofacial and then plastic surgeon. His dream - to become a highly specialized pediatric cranio-facial expert.
Instead, he faced the reality of needing to support a growing family and setting his sights on new and different goals.
To indulge his entrepeneurial spirit, he built his own surgical clinic. To appease his restless spirit, he began several years ago to explore the newly-developing field of fat-grafting, resulting in the development of his own FDA-registered fat back, which he describes as follows:
In this 18-minute podcast interview, I explore with Jeff the challenges and opportunities that being an entrepreneurial physician has dished up.
When you are done listening, please return to The Entrepreneurial MD Blog to add your thoughts or comments.
Tue, 8 May 2012
How many steps does it take you to reach your referring physician colleague to give feedback regarding your recent consultation with his or her patient? Do you have to dictate a letter that must get into the hands of the physician? Must you have your staff get him or her on the phone?
What is involved in finding an expert who can quickly answer your pressing clinical question while the patient is still in your office? How do you find that expert, and then actually reach him or her?
And, most importantly, how much productive time are these activities costing you each week or a month, as a result of this effort?
Jeff Tangney is out to transform your experience and return hours of time to you, using the connective power of technology.
As a co-founder of Epocrates, he saw firsthand what having "power in your pocket" looks like - instantly available information that a physician can look up in a moment, to ensure the best care.
This got him wondering about the other transformative powers of mobile technology.
What if you were able to access the intelligence and years of experience of a group of physicians, with a few taps on your mobile?
How would physicians be able to use mobile technology to collaborate? And what was needed to rapidly connect with a referring physician or specialist to who you'd like to refer a patient, or get a quick curbside consultation?
To respond to this perceived need, Jeff Tangney founded Doximity, one of the fastest growing physician networks. Not only is the company thriving, but Jeff has a vision of how networks like his can help sustain the professional freedom that we physicians have come to appreciate and value as necessary to provide the best patient care possible, despite the increasing "corporatization" of medical practice.
When you have finished listening to this interview podcast, come back to The Entrepreneurial MD to add your thoughts or questions