Wed, 24 October 2007
Who wants to be famous?
Okay .... perhaps a more relevant question is: Who would like to be even slightly famous - recognized as an expert in your field and acknowledged as the go-to person on your topic of expertise?
My bet is that many of you would. I certainly would!
Last year, I took a great teleclass with two experts on "Growing your Business with Google". At its core, the class was centered on understanding how search engines work, and discovering how, using some inexpensive and easily available tools both online and offline, you could position yourself as a subject matter guru within a relatively short period of time.
One of the class teachers was Steven Van Yoder, author of "Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort", which has recently been released in its second edition.
I was privileged to interview Steve for a podcast this week, and was able to explore on your behalf how, with a little strategic and creative thinking, you too can begin to craft your plan for getting your good name out, and attracting the attention you need to drive new business in through your front door.
The steps he outlines are available to both the small boutique or solo business person or practitioner, as well as the large organization.
Listen carefully to Steve's podcast interview (it's a little over 23 minutes) as he shares his wisdom and expertise about "thought leadership marketing", "cause marketing" and taking advantage of Web 2.0.
Hear how he makes this kind of marketing and PR accessible to even the smallest "shoestring" marketing budget. NO MORE $20,000 consultants with fancy marketing plans!!
And then order his practical and immensely readable book right away - it will take you gently and firmly by the hand, and guide you through the simple steps needed to get going.
And then rejoin us at The Entrepreneurial MD Blog to share your questions or comments!