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The Entrepreneurial MD Podcast

Apr 6, 2009

I've been aware of GoogleAds for a long time but haven't had the time or mental energy to master yet one more piece of know-how.

Shame on me.

In my latest Insights from the Professionals podcast interview, I discovered from Wayne State University marketing professor Kevin Ketels just how easy and efficient GoogleAds can be in promoting a business to its ideal target market. As CEO of KMED LLC, a clinical research firm, Kevin has deployed his extensive marketing knowledge to build the business -- including, I suspect, the use of GoogleAd campaigns.

And who is that ideal target market? The person with a need or desire who happens to be sitting in front of the computer searching for exactly what it is you have to offer. Hopefully using the search terms that match those you've used in your GoogleAd!

Listen to this informative podcast with Kevin and learn what a GoogleAd campaign is, find out how Google has radically changed the traditional marketing model, and discover how to set one up.

And then rejoin us at The Entrepreneurial MD Blog to share your thoughts or questions.

And you can tell me here if you're keen to learn more and I'll set up one of our free monthly teleclasses with Kevin -- he's happy to share his knowledge.

Makes me wonder how much money I've been leaving on the table to date! How about you?