May 26, 2012
Most physicians graduate medical school, or later from our residencies, our heads and hearts filled with idealistic aspirations. We carry internal visions of what we hope to do with this hard-earned degree ... make a difference, do special work, earn the respect of our colleagues and love of our grateful patients...
What we didn't expect was how hard it would be to face the realities of starting a practice, developing our own following of patients or physician referrals, and making a living.
This shock was no different for Jeffrey Hartog MD - a South-African born plastic surgeon who started his career training as a dentist (we discovered we were classmates in South Africa for the one year that dentists and medical students trained together!) and went on to retrain several times as a maxillofacial and then plastic surgeon. His dream - to become a highly specialized pediatric cranio-facial expert.
Instead, he faced the reality of needing to support a growing family and setting his sights on new and different goals.
To indulge his entrepeneurial spirit, he built his own surgical clinic. To appease his restless spirit, he began several years ago to explore the newly-developing field of fat-grafting, resulting in the development of his own FDA-registered fat back, which he describes as follows:
Liquid Gold™ combines an FDA registered lipobanking with state-of-the-art techniques to produce lasting results for a broad range of cosmetic and reconstructive procedures
In this 18-minute podcast interview, I explore with Jeff the challenges and opportunities that being an entrepreneurial physician has dished up.
When you are done listening, please return to The Entrepreneurial MD Blog to add your thoughts or comments.